Big Hat, No Cattle

There's a book called The Duke of Deception, written by Geoffrey Wolff.
It's about his father, who was a tremendous liar,
Though he appeared to be completely beyond reproach.
He'd created this whole parallel identity, pretending to have attended certain

Schools, pretending to have certain businesses. He made a profession of lying.
I'm not talking about an occasional lie -
That does not qualify for ";Big Hat, No Cattle."
I'm talking about people who base a whole life on lying,

People who have cards that say "producer", or "CEO",
Cloverdale Music.
What does it cost to have cards printed up with anything you want?
Nothing.