Hyper Real

We think we're gonna have a problem with our clients, we don't think this is an appropriate vehicle for our clients' advertising
Hyper-real

Making destruction funny is the key to the commercial
And slow motion has made the reality of play so, um, elongated and sort of strangely hyper-real

Are you one of the ones that follows the ads?
Uh, I don't really follow the ads that much, it's more that-- like I've heard it on the news, on TV, I've heard it on, uh, on the news and the radio, I'm hearing it like right now, and, uh, this Dispepsi marketing ploy by-- by Coke, like, they get a lot of, uh, a lot of free advertising, it's like even Pepsi is putting Coke into their ads because of the fact that they changed their formula

Once again we hear that voice from the wings, and this time it has a sharply accusing tone. "You," it says, "are denying the value of motivational research!"