The Clouds And The Dirt

Something I've been thinking about a lot
It’s just this notion of the clouds and the dirt
Meaning
I don't spend any time
On the things that don't matter
And what doesn't matter is basically everything in between
The overall vision and strategy
And the real knowledge of it

Clouds
The clouds are the high-end philosophy and beliefs
That are at the heart of everything I am personally
And everything I do professionally
Personally, it's really simple
Family first
Professionally, it’s not that much different
99% of what we deal with doesn't matter
If you religiously follow just a few core philosophies
That mean most to you
Everything else will naturally fall into place

Dirt
Being an actual practitioner
It's the hard work
Being a good spouse, parent, son, sibling, and friend
Professionally, it is knowing my craft
I'm super not interested in being fancy
I'm willing to work
I'm never gonna forget what I'm about
And I do unscalable, not the right use of my time shit
50% of my day every day for the rest of my life

(Chorus)
'Cause I love the fucking clouds and dirt
I love the fucking clouds and dirt
Clouds, dirt, clouds
I love the fucking clouds and dirt
Clouds and dirt
Clouds, dirt, clouds, dirt

People don't understand is, that the dirt is so important
Because unless you actually have the skills
Your reputation or what you did the day before
Or who your mama is
Isn't gonna impact your success
Your success is gonna be predicated by the dirt
And the dirt is a mixture of having the work ethic
To get your hands dirty
And then the experience predicated
From actually doing the work
If you're not working on your craft
If you got too fancy to keep doing your thing, you lose
That's why I love comedians that still go to small clubs
Seinfeld in his prime Just going to bullshit clubs in the middle of America
And working on his craft
It's dirt
It's never getting too fancy
To get away from what got you there in the first place
That's how people lose

(Chorus)
Clouds and dirt
I love the fucking clouds and dirt
Clouds, dirt, clouds
I love the fucking clouds and dirt
Clouds and dirt
Clouds, dirt, clouds, dirt

There’s too many people who are average at what they do
At what they do
And then confused by their average results
Everyone has their own definition of clouds and dirt
But if there's any advice that I can offer you
That will change the entire trajectory of your career
It's to start pushing at both edges
(Bucko)
Raise the bar of your business philosophy
Dig deeper into your craft
(Get after it)
You want to make sure
That you're equally an architect and a mason
You've got to be able to simultaneously
Think at high level
And get your hands dirty
You gotta get after it

(Chorus)
Clouds and dirt
Clouds and dirt
Clouds, dirt, clouds
I love the fucking clouds and dirt
Clouds and dirt
Clouds, dirt, clouds, dirt

A lot of times people don't have one or the other
They're too stuck in the minutiae to take a picture
They don't know how to navigate
Or they get it philosophically, but they don't have the skills
Or the appetite to actually be able to do it right
Know the details, know the philosophy
Then don't worry about all the minutiae in the middle
The politics, the process
All the crap that does not matter
And that's it, just spend all my time
In the clouds and the dirt